Campari is the world-famous red Italian aperitif made by infusing bitter herbs, aromatic plants and fruit. Its secret recipe originated in Novara in 1860. Campari has a velvety, pleasantly bitter, intense orange and herbal taste.
It is the key ingredient in classic and contemporary cocktails such as the Negroni or, for a Milanese twist, the Campari Gin and Tonic. There is no Negroni without Campari.